The Brick That Holds Beer

In 1963 beer brewer Alfred Heineken and Dutch architect John Habraken designed the Heineken WOBO (world bottle)– the “brick that holds beer.” Mr. Heineken’s idea came after a visit to the Caribbean when he noticed beaches were littered with bottles and the region lacked affordable building materials. The WOBO was Heineken’s attempt to solve the recycling and housing challenges he witnessed on the islands.

In 1963 100,000 bottles WOBO were produced in a trial run. However, the Heineken brewery didn’t support the WOBO and the bottle never saw mass-production. Currently, the shed at the Heineken estate and a wall at the Heineken Museum in Amsterdam are the only structures where the WOBO bottle was used.

  1. boomshakalaka

    That’s ingenious. What was it about the bottle that it was so strong?

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