Staunton’s New Logo

In August I had a post about the City of Staunton’s initiative to find a new logo for the city. In January, the South Carolina planning firm Arnett Muldrow & Associates revealed the new logo, and a few days ago Jim McCloskey, the political cartoonist for the Daily News Leader, analyzed the new graphic.

Personally, I think this logo is rather dull. I don’t understand why the firm didn’t emphasize any of Staunton’s historic elements. I guess that was too easy.

However, I do find it funny that they put so much emphasis on the “U” in Staunton. People are constantly mispronouncing “Staunton” — the “U” is silent — Legend has it that the current pronunciation dates back to the Civil War. Southerners could identify northerners based on how they pronounced the city’s name. Ingenious.


  1. Sean Tubbs

    I think it would be very cool if they just let Jim McCloskey’s analytical cartoon serve as the official logo.

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