State Farm Builds Green Roof in Charlottesville

According to The Daily Progress, State Farm has added a green roof to its regional heardquarters in Charlottesville. State Farm’s 367,000-square-foot building on Pantops will have Creech and Weinstephaner Sedum on a small 1,500 square foot corner of the roof. The green roof will reduce rainwater runoff, cool the building in the summer, warm it in the winter, and increase the longevity of the roof.

A few months ago I berated State Farm for releasing a commercial that poked fun at people riding bicycles to work. It look as though they are using the green roof to clean up the agency’s image among environmentally conscious people. It’s a good start, but I’m not buying it. I don’t know how many levels the State Farm building is, but it seems as though the 1,500 square foot green roof will only cover a small fraction of the building’s roof. I’ll be impressed when they cover at least 50% of their roof.

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